Added Value ConsentAudit™
Extensive overview of cookie type per consent
No more manual work (+/- 3 hours at a time)
Knowing if your consent banner works (compliance)
Monitoring and warning of changes in cookies
GDPR compliant archive building (legally required)
Every 2 weeks a scan for only €14.95 per domain per month. Be accountable and be GDPR compliant!
Current legislation prescribes that companies must comply with legislation with regard to the privacy of personal data. This means that your company must also comply with procedures and measures to correctly handle, process, collect and share personal information in line with what the GDPR prescribes. This includes personal information from visitors on your website.
As a marketing department, it is important to learn as much as possible about your visitors through tracking tools. By placing various marketing-related scripts, various cookies are fired when a visitor comes to your website.
You probably have a cookie notice or a cookie consent banner installed, with which you draw the visitor’s attention to the fact that cookies are being fired. More importantly that you do not fire cookies if the visitor has not explicitly asked for this. That is legally required.
But now it comes. The GDPR also requires that you can demonstrate that this measure, in this case a cookie consent banner, actually works and continues to work: so called ‘accountability’. How do you test whether the actual consent scenarios work? That is when someone only opts in to functional cookies, the marketing cookies will not be fired as well. Then you are in violation and you risk a possible fine .
Yes, we also know that the Data Protection Authorities have too few resources to fine companies that do not have this in order. But that’s not even the worst. What if a visitor has not given consent, but is eventually tracked and also finds out? Right, that hurts your reputation.
That is why it is important to frequently test and document the operation of different cookie consent scenarios. This way you can always fall back on this if the authorities asks for it. This costs a lot of time and money. There are several companies that can help you with this. It is precisely because of all that manual work that it takes a lot of time and that is time is being billed to you. We have also been on that side ourselves and know that it is a time-consuming job.
That is why we have launched ConsentAudit™. This audit software allows you to run periodic cookie consent scans, which will be sent to you automatically. This way you know whether your consent banner actually works and is compliant and whether you comply with the accountability. It saves you a lot of time and money and most importantly: you are demonstrable GDPR compliant.
Curious what it exactly means? Read here how it works. Or are you already convinced? Request a first free scan.